Hi -

I'm Rebecca Rabino, an Assistant Professor at Texas Tech, Rawls College of Business. 

I am a curious person with a lot of questions to research! I primarily focus on three areas. First, I explore the causes and consequences of consumer curiosity. I also examine the cognitive and affective factors driving prosocial behavior. A third research stream investigates digital marketing, particularly focusing on influencer marketing.

Before joining the Area of Marketing and Supply Chain Management at Texas Tech, I received my PhD from Virginia Tech. I also received a BA with a double major in English and Economics from Northeastern University, where I graduated Summa Cum Laude.

Click here for my CV

Contact ME

rebecca.rabino@ttu.edu